Big Data Marketing: How To Apply It To Your Business
Publish April 5th, 2016 by
Have you ever heard about Big Data? I am sure you have. But I’m guessing that you may have some very common doubts: Such as, is it only for big companies? How could I apply this to my business?
I like to define Big Data as a term that describes a huge amount of structured and unstructured data with the potential to be converted into insights which then can become information that can be used to make better business decisions.
But today I would like to add the word “marketing” and talk about a concept called “Big Data Marketing”. For me, this boils down to using large amounts of data and applying it to marketing campaigns with the objective of improving their results.
Big Data Marketing can be used in different ways and one of the most important is content. So you’re probably wondering, big data marketing can help my content marketing strategy, but exactly how?
Content marketing is an essential strategy for businesses today, but if we want to create quality content that works, we have to know what our customers are interested in. And in order to know what their interests are, analyzing information is mandatory. This is where big data marketing can help you by following these steps:
- 1) Define what keywords the customers you want to impact are using and what they are looking for in search engines. This will give you information about main topics. To do this research you can use tools such as Google Analytic for an overall view, but to dig deeper you need other tools, such as Affinio.
- 2) The next step is Social Business Data, to analyze the engagement content between users and the topics they are interested in.
- 3) After that it is time to analyze or gauge the “feel” of these conversations to find out the level of positivity (or the opposite) of the user towards the topic.
As you can see, it’s pretty easy to follow this method and improve your business results using Big Data Marketing.
(Publish in Branders Magazine)
Do you believe in data as a powerful business tool?